Public Relations & Events

I worked with The Body Shop Singapore for several years, initially as an account manager before transitioning to the role of PR manager. During my time there, I led numerous successful product launches, including the iconic body butters and the innovative Drops of Youth regenerating line. One of my proudest achievements was spearheading the Brand Big Bang revitalisation campaign, which not only generated around $1 million in press coverage but also reached millions of people through various media channels, elevating the brand’s presence in a competitive market.

I took the lead on designing invitations, setting up the event, and promoting the launch of Grey Goose's premium vodka, Exceptionelle, at Ku De Ta in Marina Bay Sands. This event was a key part of the integrated PR strategy I developed for Grey Goose while managing it as a major account of the Bacardi-Martini portfolio at Platform Public Relations.

I spearheaded Grohe's entry into influencer marketing by developing tailored PR strategies that resulted in significant media coverage and fruitful partnerships with prominent interior design and lifestyle publications, including Singapore Tatler Homes and Home & Decor.